Pricing

Prices. Too high in the eyes of sales, too low in the eyes of cost accoun­ting. The means of control­ling to convince the boss: monthly, quar­terly and annual results. The means of sales to convince the boss: joint visits to the custo­mer. And now?

In prin­ci­ple, the solu­tion is simple: diffe­ren­tia­tion within pricing.

Do you calcu­late the prices from within the ERP system? Provi­ded with fixed surchar­ges? And then hand them over to your custo­mer? If so, you´re stuck, that way you can’t get out of the situation.

Pricing, espe­ci­ally for tech­ni­cal products, requires:

• Clarity on the price basis used

• appro­priate market segmentation

• Know­ledge of the custo­mer bene­fits of indi­vi­dual options

• thorough use of pricing history

• Know­ledge of suita­ble compa­ri­son prices, which are frequently available inhouse

• Careful tran­si­tion from costs to prices

• a suita­ble and varia­ble offer strategy

If you want to get better prices, get in touch !