Strategy Consulting for medium-sized companies

From vision to reality

How stringent is the long-term orientation of your company?

Leading a company with clarity requi­res a vision. A vision that gene­ra­tes intrin­sic moti­va­tion within the company manage­ment and the employees. The vision offers long-term orien­ta­tion. It sets prio­ri­ties. Every decis­ion can be measu­red against it: Does it fit the vision, yes or no?

Visions need sustainability

In order for a vision to remain long-term fixed point of focus it needs to be in writing. Precis­ely worded, with maxi­mum clarity. Lively and capti­vat­ing. Thus, the vision which star­ted out as an exer­cise of stra­te­gic thin­king beco­mes an entre­pre­neu­rial reality that will lead you far into the future.

Strategy is just a tool

Stra­tegy has a task to fulfill. How well it works is deter­mi­ned in advance by comple­ting proper home­work. Accor­ding to the manage­ment model F. Malik / St. Gallen, stra­tegy deve­lo­p­ment includes these steps:

  1. Deter­mi­na­tion of one’s own position
  2. Deter­mi­na­tion of the compe­ti­tive situation
  3. How will the markets deve­lop? (custo­mers, suppli­ers, labor)
  4. So how should the company be developed?

But with what eyes do you see to answer these ques­ti­ons? Usually it is the inter­nal view. The exter­nal view has some advan­ta­ges, because it also sees what no one wants to see. I advo­cate using inter­nal and exter­nal perspec­ti­ves in a balan­ced relationship.

A 360-degree view sees more

Two points of view, six simple dimen­si­ons: Stra­tegy deve­lo­p­ment is alre­ady getting closer to life. With the exter­nal view, we consider:

  • Quality: What (product, process, etc.) do we offer to pros­pects and  customers?
  • Service: What do we give on top of it to bind and set oursel­ves apart?
  • Price: Where are the pain points?

With the inter­nal view, we consider:

  • Resour­ces: How much time, capi­tal, know-how do we invest?
  • Earnings: What do we want, what do we need? (Finance, repu­ta­tion, market shares)
  • Deve­lo­p­ment: Where do we want to be and when? (know-how, inno­va­tion, speed and market position)

KPIs are defi­ned and main­tai­ned for each dimen­sion. Thus you can pause from time to time and check whether you are still on track.

Do you want to go from vision to reality?

With 20 years of C‑Level expe­ri­ence in corpo­rate manage­ment I can support you as a stra­tegy consul­tant in every phase of this process. From vision to prac­tice. So clearly commu­ni­ca­ted that you will get ever­yone in the team on board. All working towards a common goal, all sharing the same moti­va­tion. All shaping the future company.

From vision to reality
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Dr.-Ing. Carl U. Bauer | Manage­ment Consul­tant | 45527 Hattingen
Phone: +49 151 5076 9595 | Email: cube@cube-consulting.eu | Cont­act

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