Pricing

Prices. Too high in the eyes of sales, too low in the eyes of cost accounting. The means of controlling to convince the boss: monthly, quarterly and annual results. The means of sales to convince the boss: joint visits to the customer. And now?

In principle, the solution is simple: differentiation within pricing.

Do you calculate the prices from within the ERP system? Provided with fixed surcharges? And then hand them over to your customer? If so, you´re stuck, that way you can’t get out of the situation.

Pricing, especially for technical products, requires:

• Clarity on the price basis used

• appropriate market segmentation

• Knowledge of the customer benefits of individual options

• thorough use of pricing history

• Knowledge of suitable comparison prices, which are frequently available inhouse

• Careful transition from costs to prices

• a suitable and variable offer strategy

If you want to get better prices, get in touch !