What is your name? – via product names

What is your name? This ques­tion is one of the first when 2 stran­gers meet and want to get closer into cont­act. We learn early on how important names are, and we try very hard to learn names correctly for us in any case. With the name we asso­ciate the person.

It’s simi­lar with products. For exam­ple there is the Golf class. A label successfully copied as an E‑Class. You don’t even have to name the manu­fac­tu­rer to know that the latter is a Mercedes-Benz.

And what are your products called? Do your product names come from engi­nee­ring or the ERP system?

Would you like to choose between round A, round B and round F as a floor cove­ring? Or does Garden, City and Indoor look like a more meaningful alter­na­tive to you?

Your custo­mer can certainly distin­gu­ish between Eco- and Power­line. Smart­line raises ques­ti­ons (isn’t eco smart?). And what does Gantry-Line mean? Broach-Line? Rotary without a line?

With good product names, it is easier for your sales depart­ment to master the entire product range. New sales employees are trai­ned faster, they concen­trate faster on the essen­ti­als. You can use more sales chan­nels. The custo­mer is faster with your product. He remem­bers it longer. He rather comes back to it. Shop­ping will be easier for him, selling for you!

Product names are too important to be left to chance, the ERP system, or an inter­nal unknown.

If you would like to make your way to meaningful product names, I will be happy to support you, get in touch !

My name is: Bond. James Bond.